Basic Brand Strategy
Every business plan has a branding strategy and every businesses follows a guideline to apply its brand strategically throughout the company over time. A brand strategy for any products or services should include elements that describes its main purpose in the business as well as defines its target customer.
Blueprint for a brand
Be Bold Be Different
Whatever new business someone is about to start, chances are it’s been done by a few others. Setting a business apart from competitors will give an edge that own a position in customer’s mind.
Knowing your audience
Once a product or service is define, a target customer should be next in mind. Finding out what customers demand from your product or service, and why they want it.
Develop a culture for a brand like ‘Quick & Clean’ for a car wash business. Something that suits the business model at the same time laying out the foundation of how employees will be expected to interact with customers.