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04 Feb

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Coldwear : Online Marketing Strategy

February 4, 2013 | By |

A proposed reBrand of an overall retail store based in Singapore. We started with building a website that appear to be freezing cold, but with a person comfortably warm and relaxed. On the second phase a marketing strategy of buying media ad in travel websites in jakarta, posting winter holiday vacation spots on social media, taking into account that a winter clothing apparel sold in Jakarta’s up class malls is targeted for people leaving to a cold country, or tourists who find an exquisite and good quality jacket, sweatshirt or even casual clothings.